As email marketing teams adjust to the new reality of remote work, it is important that you ensure they have the right tools to succeed. To be honest, there are many different types of tools that can help you to manage remote email marketing teams and facilitate their work – and we’re going to look at 4 of the most important types right now.
Communications tools allow your remote teams to message, video conference, or share files with one another – bridging the gap between them and letting them coordinate effectively. Essentially they will act as the backbone of your email marketing team, which is why it is important you choose the right tools and define the channels that should be used.
While Zoom is one of the most popular options nowadays, G2 lists plenty of alternatives including Microsoft Teams, Slack, Google Chat and Google Meet. Be sure to look at the features of each one, as well as its integrations with other tools you may be using.
Email marketing teams typically have to handle multiple tasks from various projects at the same time and it can be tough to stay on top of them. That is where project management tools can help, by centralizing projects, tasks, milestones, and deadlines in one place to keep things organized and ensure your team stays on track.
Some of the more popular project management tools include Asana, Trello, Basecamp, and Monday.com. Each has its own specific style and set of features, and you’ll want to figure out which one will fit the needs of your team best.
Using a monitoring or time tracking app such as Controlio will help you to manage your email marketing teams when they’re working remotely. It can provide oversight and promote accountability by tracking attendance, work hours, and employee activities while they’re at work.
On top of that, Controlio is also a useful tool to measure the productivity of remote employees. It will calculate a productivity score for each employee, and you can use it to check whether employees are spending their time productively or unproductively. If necessary you can also block apps or websites that are unproductive using its behavior rules.
Collaboration tools can enable your remote teams to work together when designing the email copy, visuals, and other elements of the marketing campaigns they’re working on. Most have features that support real-time editing, version control, feedback, and more.
If you’re looking for the best collaboration tools, you can start by trying Figma, Adobe XD, or Visme. However it should be noted that there are many other options out there, and the ‘best’ one will largely depend on the type of email marketing campaigns you’re designing.
See how each of these types of tools can help you to manage and support email marketing teams that are working remotely? Take your time when choosing which tools to add to your tech stack as they will definitely make a world of difference to your remote teams.